Printed marketing materials represent your company’s brand and oftentimes are also the first exposure to the overall image of your business. Printed materials convey important information such as the business name, website, address and phone number. When your branding is properly applied to your printed materials, it also conveys the atmosphere, tone of voice, and look of your business.
Print marketing is effective in its own way. When a person is shown an ad online, they see it for an instant and then they move on. When a person has a printed brochure or business card, they will be exposed to it for days, weeks, or months.. depending on how long they hold on to it for.
For example, think about taking a menu from a restaurant one night and seeing it in the drawer a few weeks later. You might be inspired to order food from that restaurant again just because you saw the menu again.
When your business card and printed materials are properly branded and designed, you will get new and repeat customers.
