Branding is a strategy designed to help consumers to quickly identify and experience your brand, gives consumers a reason to choose your products over your competition’s, and to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.
Besides helping consumers to distinguish similar products, successful branding strategies also add to a company’s reputation, building familiarity and trust with customers and investors alike.
Elle works with new and existing businesses to design and create a Brand Identity that catches the attention of new and existing customers and speaks to the longevity of your business.
A logo is a graphic mark, emblem, or symbol used to aid and promote the identification and recognition of your brand by consumers. It may be an abstract or figurative design or include the text of the name it represents as in a wordmark.
A good logo shows what a company does and what the brand values. Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. Of course, you don’t want to be so unusual that potential customers don’t understand your brand.
Website design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design, user interface design, user experience design, and search engine optimization.
Having a website and online presence allows you to market your business online to more potential customers than those who would only know of your business by being near your physical location. A website is also important because it helps to establish your credibility as a business. Having a business website gives a positive impression that your company is bigger, has been around longer, and is more successful.
Social media design is visual content used in digital marketing. Whether it’s your Facebook, Instagram, TikTok, or Twitter profile, social media design is an important element to incorporate into your business’ online presence. Most people have some type of social media and when potential customers see your business page, it needs to be professional, memorable, and make a good impression.
The responsibilities of a social media designer include posting content on social media, designing graphic material, and attracting consumers via social media. They will apply design principles to select typefaces and color palettes, create graphics, use images and video, write copy in the business’ tone of voice, and create layouts for social media profiles, websites, mobile applications, and more.
Product Photos and Infographics
Found frequently on Amazon and other selling platforms, infographics are a quick visual representation of information intended to be absorbed quickly and clearly by consumers.
The combination of imagery, data visualizations like pie charts and bar graphs, and minimal text gives an easy-to-understand overview of a topic or product. Infographics use striking, engaging visuals to communicate information clearly and concisely.
Editing is a basic correction of images whereas retouching is actual photo manipulation to change the look.
Basic photo editing may include lighting and exposure correction, color correction, resizing, sharpening, or cropping the image.
Photo retouching may include skin and blemish correction, object removal, background removal, or adding effects to the image.
Businesses may use this service to edit and enhance product photos, model photos, venue photos, or customer photos.
Printed marketing materials represent your company’s brand and oftentimes are also the first exposure to the overall image of your business. Printed materials convey important information such as the business name, website, address and phone number. When your branding is properly applied to your printed materials, it also conveys the atmosphere, tone of voice, and look of your business.
Print marketing is effective in its own way. When a person is shown an ad online, they see it for an instant and then they move on. When a person has a printed brochure or business card, they will be exposed to it for days, weeks, or months.. depending on how long they hold on to it for.
For example, think about taking a menu from a restaurant one night and seeing it in the drawer a few weeks later. You might be inspired to order food from that restaurant again just because you saw the menu again.
When your business card and printed materials are properly branded and designed, you will get new and repeat customers.
Video editing is the manipulation and arrangement of video shots to structure and present all video information into a presentable final product. This includes cutting segments (trimming), re-sequencing clips, and adding transitions, sound effects, and visual effects to the video.
Among the many ways businesses can use video to market their product, YouTube provides an array of channels for businesses to communicate with customers and prospects. In addition to directly communicating through posted videos, you can interact with customers using YouTube’s comment functionality.
72% of customers would rather learn about a product or service by way of video than alternatives like text or infographics. And because video is so effective, it often gets shared by the individual who watched it. In fact, videos generate 1200% more shares than images and text combined.
Posting on YouTube will help people find you on Google. Google owns YouTube and by consistently utilizing YouTube for your business, you increase your chances of showing up in search results and improving your own rankings on Google. Google loves businesses that use their tools and most likely give priority to those brands, at least to some extent.
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet businesses’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
Copywriting for e-Blasts and Blogs
Copywriting is the writing of text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Some examples are emails, websites, advertisements, catalogs and others.