Social media design is visual content used in digital marketing.
When it comes to Instagram, social media design is an important element to incorporate into your business’ online presence. Most people have some type of social media and when potential customers see your business page, it needs to be professional, memorable, and make a good impression.
The responsibilities of a social media designer include:
- designing a look and layout
- creating graphic material
- posting content on social media
- writing captivating copy for posts
- selecting tags and hashtags for search engine optimization
- attracting consumers via social media content
They will apply design principles to select typefaces and color palettes, create graphics, use images and video, write copy in the business’ tone of voice, and create layouts for social media profiles, websites, mobile applications, and more.
